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BAA Worldcard - Brand repositioning |
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The Challenge
- To update and reposition BAA WorldCard, a visa card with additional loyalty benefits.
The Solution
- Design and develop literature and POS for maximum impact in airport setting.
- Encourage travellers to sign up for the card and enjoy travel related benefits and on airport rewards
The Outcome
- Uptake of card dramatically increased during the promotion
- Sales participation on airport increased substantially
- Campaign so successful at Heathrow, it was extended to every BAA airport nationally and continues to run.
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