Bhs Choice - Credit marketing and loyalty

• Improve return on investment on Bhs promotions
• Design and evaluate a cost effective loyalty scheme that was simple to handle at point of sale
• Develop ongoing activities and promotions to maximise customer retention and profit over time

• Review previous promotions and adjust reward to maximise incremental sales
• Review mechanics of scheme and develop and test magnetic card based scheme with a view to national roll out
• Act as extension to Bhs marketing department by providing dedicated team to consult, design and manage process from trial to national launch
• Develop and run an ongoing marketing programme to maximise participation in sales

• Return on investment significantly improved
• Costs of running a successful loyalty scheme were minimised and operations simplified in store
• Direct communication with cardholders drove incremental sales and increased ATV