Mothercare - Direct Mail

• Drive incremental sales in store during key Christmas period.

• DM campaign to 500k existing and potential customers promoting a multi- channel 10% off week during critical sales period.
• 2 versions of the mailing promoting product relevant to the lifestages:
  • Version for Mums-to-be and parents of children aged 0-6 months
  • Version for parents of children aged 7 months – 3.5 years

• Overall response of 4% with 11% from account holders
• Drove store sales of 101% of target and catalogue/web sales of 175% of target.