Mothercare - Instore events

• Improve customer retention and account card penetration in the key baby development time – minus 6 months to 2 years./li>

• Creation of new parent’s day and baby and toddler day events, mixing strong customer incentives with help and advice and relevant product offers for mums to be and parents of young children.
• 'RFM segmentation of account card data identified those cardholders receiving solus mailings and those targeted through statement inserts and marketing pages.
• Promotion of the benefits of the account card on mailings sent to non cardholders

• Dramatic increase in credit card recruitment and sales penetration - rose from 5% to 15% within 18 months.