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Royal Quays - Local marketing |
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The Challenge
- To support poorly performing outlet centre through extensive refurbishment and attract new anchor tenants/li>
The Solution
- Phased campaign to retain existing customers and then identify prospective customers and re-launch with maximum awareness in catchment
- Produced integrated campaign (including promotion of new anchor tenants) culminating in week long launch campaign and events
The Outcome
- Increased customer drive time from 10 minutes to 30 minutes, bringing customer profile upmarket
- Attracted record numbers to centre, with 75% awareness achieved in catchment
- Now a very successfully trading centre
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