Somerfield – email marketing

• To communicate to staff in head office that a Somerfield convenience store had opened in the building

• Daily e-mails were sent at key times to head office staff - eg sandwich message late morning; feeling lucky message on Wednesdays and Fridays promoting the Lottery; wine message on Friday evening etc

• Sales exceeded target by 15%
• The success of this new service for head office staff had a noticeably positive impact on morale