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Somerfield - loyalty scheme development |
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The Challenge
- Improve retention and increase ATV and frequency
The Solution
- A new genre of loyalty without points liability
- 3 different incentive mechanics – offering instant, deferred and collectable rewards
The Outcome
- Sales and margin increases tracked through trial stores
- Streamlined implementation, training, operations and systems.
- Researched well with customers
- Significant assistance to buying and operations through customer insight and data analysis
- Rolled out February 2003.
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