Somerfield Market Fresh - POS

• Somerfield needed to differentiate their brand and become a leader in local convenience retailing
• A major national store refurbishment programme was planned over two years – which we could influence
• We needed to persuade previous Somerfield brand rejecters that Somerfield had changed for the better

• Worked with the Strategic Brand Development party at Somerfield on consultancy and strategic level
• Worked with store architects and designers to develop unique tone of voice for different catchment types
• Created the Market Fresh tone of voice, visual cues and all marketing communication in store and externally.

• 98% awareness in catchment following our campaigns
• Sales uplifts of up to 230% as new customers explore the Somerfield brand and existing customer bases were maintained.
• Market Fresh in store environment and communication won retail awards and is being extended to 60 more stores nationwide.